The shared
language of
European Na-ion.
A living system for everyone building, telling, and selling the story of Altris — the industrial sodium-ion standard. Foundations, rules, and assets in one place, always current.
Calm, grounded,
decisive.
Never hype.
The European sodium-ion standard.
Industrial readiness, supply chain sovereignty, and risk mitigation are the narrative. Every surface we make — deck slide, datasheet, website hero — should feel like it came from the same calm, credible source.
Four convictions
Judge every decision — a swatch, a headline, a photo crop — against these. They come directly from the work: validated chemistry, disciplined scaling, European supply, real people in Uppsala.
Grounded in proof
Numbers, units, sources — visible. Validated, not speculative. Never ornament what we can prove.
Industrial, not futuristic
We build for factories and fleets today. Avoid sci-fi tropes, glows, and speculative moodscapes.
Quietly European
Scandinavian restraint. The confidence to leave things out. Daylight over drama.
A system, not a mood
Every token, asset, and rule ships with a reason. Consistency is how trust compounds.
Four things we say
From the strategy brief — the four pillars that underpin every external touchpoint, from website to sales deck to PR.
Commercial readiness
A drop-in, high-performance replacement for lead-acid. Validated, available, proven in the field.
Performance, engineered for reality
160 Wh/kg, operation down to −40°C, zero thermal runaway. Hard numbers, operational extremes.
Sustainable supply chain
European iron, salt, wood, and air. No cobalt, no nickel, no conflict minerals. Resilience as sustainability.
Industrial validation
Uppsala Pilot Plant produces industrial reference cells that let partners scale with confidence.
Start here
These three are the anchors for everything downstream — grid, illustration, photography, data viz. Color and logo are in active review; typography is locked.
Color
Six core hex values plus two sparing accents, full 10-step tonal scales, semantic tokens, accessibility pairings.
Typography
Axia across four weights — Black, Bold, Regular, Light. Full scale, pairings, and usage rules.
Logo
Primary wordmark, clearspace, color variants, misuse, co-branding, three mark explorations.
What's in, what's next
Where each area of the system stands and who owns it. Send questions, corrections, and new assets to the owner listed here.
| Area | Status | Owner | Next milestone |
|---|---|---|---|
| Color | draft · 3 variations | olle@accomplice.se | Direction locked — w19 |
| Typography · Axia | final | olle@accomplice.se | Webfont license — w20 |
| Logo | in progress | olle@accomplice.se | Lockup review — w21 |
| Illustration · isometric line | style 01 approved | olle@accomplice.se | Styles 02 & 03 — w22 |
| Photography | not started | — | Shot list — w24 |
| Data visualisation | not started | — | Chart primitives — w26 |